Marketing genius, I tell ya.
Seriously, though, why have they been keeping this so mysterious and weird? Is it so hard to pick a release date, even if it's a week in advance, and let us know? Are they "keeping it real" by having their Sunday regulars get first dibs?
Well I was busy tonight, but I was able to get over there around 8:45p, which worried me because they close at 9p. Despite the evil glares upon my entry, I was allowed to purchase the two beers (hey, someone has to rate these before Kevin). They had two beers - "Inaugural Amber" and "Big Papa's Porter." In short, they're pretty decent beers, though both seemed a bit light and catered to the masses - especially the porter. Deeeefinitely could be worse, though.
Anyway, I mainly just wanted to post this to let people know - go out and get it!
Cheers to MORE fresh Tallahassee beer!